The Regional General Managers are responsible for maximising revenue at nominated easyJet bases. They understand their specific base performance issues or trends and deliver tangible and innovative trading solutions for both the immediate and longer term. Our managers are also decisive in providing effective strategies and innovative actions against regional and national competitors.

Each Manager is supported by a Route Manager, who reviews the performance of routes in that region, plus a Marketing Manager who is responsible for all online and offline marketing campaigns.

Different pricing activities and strategies will have a direct influence on sales and revenue. Our team of Analysts are responsible for understanding the effect, collecting and analysing competitor pricing data and developing a set of tools that can deliver this. The aim is to improve revenue contribution per flight by controlling yield management processes, optimising load factors and developing strategies.

It is our Pricing teams' responsibility to set optimum fare bands to ensure success for the business and to monitor our yield and load factor for all routes and destinations across the entire easyJet network.

Network Development provides the relevant information and insights required to challenge, develop and support easyJet’s network development strategy. They drive network expansion within a short term rolling cycle in the context of easyJet’s long term corporate strategy.

The schedule planning team designs and delivers a viable seasonal flying schedule for the airlines growing fleet of aircraft, essentially responsible for the detail of where we fly to, at what times, and from which bases.

Our Brand team set our brand guidelines and they are the guardians of the easyJet brand. The team’s responsibilities include:

• Online and offline advertising
• Website
• Customer research
• Rolling out signage at all airports outside the UK (non-bases)
• Managing the delivery of in-flight entertainment
• In-flight magazine
• Onboard PA’s

Our Ancillary Revenue Team is responsible for driving revenue from easyJet's online partners and to identify new business opportunities. This is a critical area in easyJet’s future strategy and a significant revenue stream with ambitious growth targets.

Our Customer Experience Team ensures that the highest level of service, quality and customer satisfaction is delivered and they achieve this by working closely with the Contact Centres, offering support.

The team are the main link for communication between the Contact Centres and the rest of the company, ensuring that a smooth and effective customer experience is delivered at all times.